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Research papers

Advertising pressure outlook

In addition to the various research and specific consumer and audience studies carried out by the agency, it is possible to adopt a method of analysis and research that is of use in television planning. This paper will show how media planners can...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Sandra Grifoni
June 15, 1991
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Citation

Grifoni, S. (1991a, June 15). Advertising pressure outlook. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-pressure-outlook